Great Taste Award Winning English Lakes Ice Cream has been a client for over 20 years. In that time the branding has worked very hard, and has helped it to become one of the most recognisable ice cream brand around the north west of England and the south of Scotland. Times are changing. The way we buy food has certainly changed. Tastes have developed and consumers are always seeking something new. With a Cumbrian luxury product with a reputation for great taste and quality, it was time for change. The brief was to retain the logo design, but give the packaging a clear flavour differentiation in the freezer. With this we introduced symbolism for the Lake District Hills, and a new colour palette. I am particularly looking forward to the new Biscoff Style pots, delicious! Product photography by Lee John Mann (www.leejohnmannphotography.com)