A delicious job to work on, Traybakes cake creators based on the edge of the English Lakes. A well established food manufacturer, with products on sale across the UK and boasting Wimbledon as one of their outlets. I was contacted and asked to create concepts for a brand refresh. With an open brief, Traybakes were a joy to work with. The all ‘handmade’ ethos of Traybakes is always central to their business values. The use of a hand drawn font, merged with a band of flavour specific colours, the ranges of individual, sharing and food service products mean the quality of these yummy cakes are distinct and eye-catching.