Previously known as Eden Brewery, Eden River Brew Co. was looking for a brand new identity. With a range of canned products, ERBc. wanted a contemporary stamp that move away from their traditional roundel. The can designs were designed by students from Carlisle University, and pushed the boundaries and conventions in what is a huge and vibrant market. The Eden River logo design brought together the ERBc. of Eden River and the flow of the Eden River, and of course, the flow of the beautiful beer.
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