GRAPHIC & BRANDING DESIGN CUMBRIA
Lancashire Teaching Hospitals Charity
Brand Design & Development
The Lancashire Teaching Hospital Charity brand designs was created to strength their great work and community involvement. The Charity’s activity has always been fundamental to the funding of facilities and specialist equipment to the Lancashire Hospitals. LTHC needed to centralise all fundraising activity under one common banner. With nationally recognised centres of medical excellence, the new charity umbrella would balance up activity, and give a clear identity helping to focus efforts and communications across the wider community, and the NHS regionally. I am extremely proud of the work and involvement.
The objective, to create a single identity to brand the whole of the Charity’s activity. In staged chunks, the brand identity concepts were created for all stakeholders to consider and feedback thoughts. Central to the brand development was a Brand Guidelines document. A must-have for consistency going forward. Promotional items were produced: such as Poster Design, Leaflet Design, Event Banners, Display Material, Lanyards, Social Media Graphics, T-shirts and Website Design and Development.
The result, a colourful identity that engages and inspires emotionally. The inclusion of the ‘plus sign’ represents the positivity of the dedicated staff, the volunteers the fundraisers and the added value to the health of the community.
